Media Source Data Mapping

If you are running user acquisition through an MMP (Mobile Measurement Partner) such as Appsflyer, Adjust, or Singular, use the table below to map the attribution fields from your MMP to our parameter

This ensures the media source data you pass to us is consistent with what your MMP reports, so we can segment and optimize correctly.

Where multiple keys are listed (e.g. af_siteid > site_id. > af_channel), they are in order of priority - use the first one that is available in your MMP payload.

Tyrads SDK Parameter	Appsflyer Key	Adjust Field	Singular Field
mediaSourceName	media_source	network	source
mediaCampaignName	campaign	campaign	pcn (Campaign Name)
mediaSourceId	campaign_id	campaign_id	pcid (Campaign ID)
mediaSubSourceId	af_siteid > site_id > af_channel	adgroup / source	psid (Publisher Site ID)
incentivized	is_incentivized > is_paid	-	-
mediaAdsetName	af_adset > adset	-	pscn (Sub Campaign Name)
mediaAdsetId	adset_id	-	pscid (Sub Campaign ID)
mediaCreativeName	af_ad	creative	pcrn (Creative Name)
mediaCreativeId	ad_id	creative_id	pcrid (Creative ID)
sub1	af_sub1	-	-
sub2	af_sub2	-	-
sub3	af_sub3	-	-
sub4	af_sub4	-	-
sub5	af_sub5	-	-