# Sending Media Source Data

Send media data of where you acquired the users to our system, we will use this in our systems to be able to segment the user base and proved media source specific rewards. 

{% hint style="info" %}
This is related to intialization of the SDK. 
{% endhint %}

{% hint style="warning" %}
**Other than mediaSourceName which is mandatory, others are optional.** However, it is highly recommended to provide us all these data for us to tailor the rewards journey towards different media sources. 
{% endhint %}

<table><thead><tr><th width="223">Paramater</th><th width="120">Data Type</th><th>Description</th></tr></thead><tbody><tr><td>mediaSourceName [<strong>Mandatory]</strong></td><td>string</td><td>Can be used to send the source name of where you got the user </td></tr><tr><td>mediaCampaignName</td><td>string</td><td>Can be used to send the campaign name of where you got the user</td></tr><tr><td>mediaSourceId</td><td>string</td><td>Can be used to send the source id of where you got the user</td></tr><tr><td>mediaSubSourceId</td><td>string</td><td>Can be used to send the Sub Source id of where you got the user</td></tr><tr><td>Incentivized</td><td>boolean</td><td>Can be used to send if the user acquisition was done via incent channels or non incent channels.</td></tr><tr><td>mediaAdsetName</td><td>string</td><td>Can be used to send the adset name of where you got the user</td></tr><tr><td>mediaAdsetId</td><td>string</td><td>Can be used to send the adset id of where you got the user</td></tr><tr><td>mediaCreativeName</td><td>string</td><td>Can be used to send the CreativeName of where you got the user</td></tr><tr><td>mediaCreativeId</td><td>string</td><td>Can be used to send the creativeId of where you got the user</td></tr><tr><td>sub1</td><td>string</td><td>Can use this to to store any type of data. <br><br>Currently only used to store data can't be received on the postback</td></tr><tr><td>sub2</td><td>string</td><td>Can use this to to store any type of data. <br><br>Currently only used to store data can't be received on the postback</td></tr><tr><td>sub3</td><td>string</td><td>Can use this to store any type of data. And can be sent back on the postback as well.<br><br><a data-mention href="../postback-payout-s2s">postback-payout-s2s</a></td></tr><tr><td>sub4</td><td>string</td><td>Can use this to store any type of data. And can be sent back on the postback as well.<br><br><a data-mention href="../postback-payout-s2s">postback-payout-s2s</a></td></tr><tr><td>sub5</td><td>string</td><td>Can use this to to store any type of data. <br><br>Currently only used to store data can't be received on the postback</td></tr></tbody></table>